Crypto projects have already started announcing new token launches for 2025. Numerous altcoin projects are already advertising their token airdrops for 2025. Which airdrops will be the most important in 2025? Are there any regulatory obstacles? Here are the answers…
2024 Altcoin Airdrop Calendar
Last year, it was expected that the trend of airdrop “points” would grow in 2024. DeFi projects concerned that the U.S. Securities and Exchange Commission (SEC) would classify their tokens as securities decided to distribute points instead, in order to avoid falling under regulations.
As we’ve seen in the last 12 months, points have become more common in airdrops than ever before. The return of Donald Trump to the White House in January and SEC Chairman Gary Gensler’s recent resignation has led to more relaxed crypto regulations. This has removed the legal necessity of giving out points instead of tokens.
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However, it seems that points will continue to play a major role in crypto airdrops in 2025, potentially even taking on a larger role than this year. Here’s why:
The Hyperliquid Effect
Giving points instead of tokens has not only limited the impact of regulators, but it has also provided other advantages for DeFi protocols. When executed correctly, point campaigns can be an effective marketing tool—a perfect way to build user loyalty and create a sense of progress where there would normally be none.
The perpetual futures exchange Hyperliquid demonstrated the power of points in its token launch in November. This launch has been described as one of the most successful airdrops of the year. Hyperliquid’s point campaign and airdrop were praised for its generous token allocation and for rewarding users based solely on their platform usage.
If DeFi protocols plan to launch tokens in 2025, there’s no reason not to try to emulate Hyperliquid’s success. Of course, Hyperliquid’s point campaign and airdrop are only part of the picture. The exchange is already popular, and its HYPE token has seen a 623% increase since launch, showing that investors are eager to acquire more tokens because they believe in the project.
Many point campaigns and airdrops will attempt to emulate Hyperliquid’s success next year. However, investors should be cautious. Every idea that becomes popular in the crypto world is often quickly copied by those looking to make fast money.
2025 Regulations on Altcoin Airdrop Events
Cryptocurrency projects that previously avoided launching tokens are now taking the step forward, due to a more crypto-friendly regulatory environment. Paul Atkins, who Donald Trump has nominated as SEC Chairman, is known as a generally crypto-friendly figure. His appointment is sure to end the SEC’s pressure on crypto. Various crypto projects are preparing for more favorable token regulations under the Trump administration. At Kriptokoin.com, we have covered the latest developments from the U.S. in this article.
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2025 Airdrop Candidates
Some projects have already announced token airdrops for 2025. Here are some of the projects you should be watching in the coming months:
- Solana-based exchange aggregator Jupiter will conduct its second token airdrop in January, distributing JUP tokens worth $860 million.
- Additionally, memecoin platform pump.fun announced on X Spaces that they plan to launch a token in the future. The platform’s pseudonymous co-founder, Sapijiju, said, “We definitely plan to launch a token at some point.”
- Other projects launching tokens include betting platforms like Polymarket and NFT marketplaces like OpenSea.
