SBI Holdings, a leading Japanese financial services group, announced a groundbreaking partnership with Chiliz (CHZ coin), a leading blockchain provider in sports and entertainment. Spearheaded by SBI’s digital asset arm, SBI Digital Asset Holdings (SBI DAH), this collaboration promises to revolutionize the sports experience for Japanese fans.
CHZ coin partnership attracted great attention
The upcoming joint venture will offer Japanese fans unprecedented access to the world of fan tokens. Fan tokens are digital assets issued by sports teams and organizations that provide special benefits and experiences to their holders. Through this partnership, Japanese fans will have the opportunity to buy and trade fan tokens associated with some of the biggest names in global football, including Arsenal, AC Milan, Manchester City, FC Barcelona, Inter Milan and Paris Saint-Germain.
This move marks a significant milestone in combining blockchain technology with the passionate world of fan communities. “The collaboration will revolutionize the sports experience for Japanese fans with all-new rewards such as matchday activations and voting rights on fan-related decisions, including those from Paris Saint-Germain and FC Barcelona,” said a press release from SBI DAH. .
Fans can expect many exciting benefits beyond exclusive token ownership. The partnership promises access to unique experiences such as matchday activations, a feature not currently available to Japanese fans. Fans will also have the opportunity to influence club decisions through their right to vote on certain fan-related issues. This initiative leverages the strengths of both parties. SBI DAH has a large network of over 50 million across its various services, providing a significant user base for the fan token platform. On the other hand, Chiliz maintains its well-established presence in the global fan token market with its partnerships with many sports giants.
Many other companies also have partnership announcements
The news comes amid activity in the crypto asset space. On the same day, Harvest Global Investments and Singaporean fintech company MetaComp announced a strategic partnership to offer Harvest’s cryptocurrency spot ETF to Singapore investors. Additionally, social infrastructure UXLINK and Binance Web3 wallet have joined forces to provide rewards to users and enhance the Web3 experience. Finally, Ethereum ecosystem developer Nethermind collaborated with Near and Eigen Labs to develop blockchain abstraction through the NFFL project.
The SBI Holdings and Chiliz partnership undoubtedly represents a significant step forward for Japanese sports fans. With the promise of exclusive experiences, voting rights and global community engagement, this initiative is poised to redefine fan loyalty and redefine the way Japanese fans interact with their favorite teams and athletes.
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